For your next campaign, project, or innovation

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Photo by Kalen Emsley on Unsplash

The famous historian, Thomas Carlyle, once said, “The idea is in thyself.” Great ideas already exist in us. The trick is creating a repeatable process that can bring them out.

In my search of finding great methods to generate ideas consistently, I asked creators, marketers, business owners, and builders what worked for them.

Almost all centered around four themes.


How to Think on Your Feet and Win at Life

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Photo by Harley-Davidson on Unsplash

It’s time for a road trip.

You’ve been dying to go and you have dozens of saved pictures of all the views, restaurants, and tourist spots you want to experience.

You’ve invested a lot into the trip through reservations and other expenses.

You get on the road and five minutes later your engine stops. You try to start the transmission but to no avail.

Now what?


Things We Can Learn From Timeless Characters Created by Diverse Voices

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Photo by Emanuel Haas on Unsplash

Once, I heard somewhere that non-fiction gives you knowledge, experience gives you wisdom, and fiction helps us navigate the human condition. A well-read leader knows the value of all written works and the importance of diverse forms of content. We become better at creating something out of nothing, empathizing with others, and building a lasting legacy.

Recently, I read a list of “Great Books” that focused on classical works like novels, philosophies, and histories. It was a great selection, and I added many of them to my list for…


How to Navigate Our Thought Life In the Face of Global Events

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Photo by Jordy Meow on Unsplash

The recent events that happened in D.C. have put many of us on edge. Seeing rioters storm the US Capitol is an affront to democracies all over the world. It’s a sad day to see, especially viewing the Confederate flag in the Capitol, an achievement that never happened during the Civil War.

If you scroll through Twitter, everyone has something to say. There are frustrations, anger, and emotions that you can’t escape from. Even if you curate your feed, the outrage has pierced through every industry and community circle. And rightly so.


It’s a New You and a New Year. And I’m Your Biggest Fan

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Photo by Doran Erickson on Unsplash

We’ve all had unique experiences in 2020. Whether we had to introduce new habits or we experienced a loss, it’s a year that has changed our future.

Many took advantage of 2020 and grew their skills or started businesses. Others had a hard time getting by. Either way, we’ve all gone through this together and now we enter a new chapter.

One good thing about 2020 is that we started it as a year of vision, reminding us of 20/20 eyesight. And it was. Only a different…


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Photo by didin emelu on Unsplash

In 1869 Havana, when Jose Martí was 16 years old, he had planted the seeds that would one day liberate Cuba from Spain. He started a newspaper that championed the island’s independence, hoping for a free and prosperous nation. The Spanish authorities awarded him six years of forced labor for his rebellious pen. But Martí, the poet and symbol for independence, would soon live in infamy.

In a series of events that bounced Martí from Mexico, Guatemala, Spain (then exiled), and Venezuela, Martí eventually settled in New York. …


Simplify your life by creating a better lifestyle.

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Photo by @chairulfajar_ on Unsplash

During COVID-19, we have had no choice but to experience a more solitary lifestyle. It has been a challenge, considering many of us have increased in depression and anxiety.

Distancing ourselves from others can have negative long-term effects. But not all distancing is bad. It’s important to use this time to take advantage of solitude for our benefit.

Solitude gives us the ability to reflect on our lives, find purpose, and develop a healthy lifestyle.

After watching The Social Dilemma on Netflix, it was shocking to learn how the addiction to technology and platforms can ruin lives.

In one…


Why we need to treat our data privacy seriously.

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Photo by Taylor Vick on Unsplash

As the pandemic, U.S. election, and protests have dominated our newsfeeds, Tik Tok has found its way into our morning news.

Their vulnerability with the Chinese Communist government has long been a subject for data and privacy concerns. To keep suspicions at bay, they hired a USA CEO and kept their data away from China. This distanced themselves from the country but they couldn’t escape judgment.

While there are different positions on the political spectrum, the concerns are valid. If China, for any reason, wants access to that data, they can…


It was a trip that will last for generations.

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Photo by averie woodard on Unsplash

Several years ago, I started my genealogy research. I come from an immigrant family, and much of our roots is lost. I had no paper trail or database to trace my story. Despite those challenges, I was determined. This journey would lead to a family heritage trip that would change my life. AARP referenced my trip, along with AFAR. Today, I want to tell the whole story.

As a Cuban American, I face an uphill climb with family research. My paternal and maternal grandparents left the island with their infant children to escape the Revolution. …


People will no longer settle for #2 after profit.

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Photo by Naassom Azevedo on Unsplash

At the start of 2020, we had no idea what the year would bring us. Businesses ran as usual and workplace culture and customer service remained unchallenged.

When COVID-19 threatened our health and economy, everything changed. Businesses had to choose to do what was best for their bottom line or decide to protect the people they were responsible for. The world watched, and the choices we made will have brand implications for years to come.

Disruption hasn’t stopped. With the recent protests on racial injustice, people look to corporate leaders to…

John Paul Hernandez Jr.

South Florida writer | Business, Tech, Mindfulness | Cuban American

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